Garigarikun

I’m making “reading cards” for high school students.

This is one of them.

Could you enjoy reading?

Japan Post Co. launched a campaign Thursday in which those who purchase 10 summer greeting cards get another greeting postcard with a coupon attached for a “Garigarikun” frozen treat.

The campaign aims to revive the declining practice of writing letters with help from the very popular ice candy brand in Japan.

The postcards are available in 86 post offices in Tokyo, for the first 10,000 people. Purchasers of 10 summer greeting postcards can get a postcard exchangeable with a soda-flavored Garigarikun ice candy in Lawson convenience stores across Japan.